Winning starts with mastering the fundamentals.
Let Sephrina help you find your brand’s focus and build a game plan the whole team buys into.
Is Sephrina right for you?
You’re a business leader struggling to…
Keep your story simple. We sharpen your focus and define what sets your brand apart.
Deliver it consistently. We ensure every touch point is aligned to a compelling brand promise.
Navigate restrictions or complexities. We have proven methodologies to turn constraint into a catalyst for creativity.
Rally your team behind a singular vision. We foster collaboration and ownership, because no plan succeeds without buy-in.
Balance priorities. We help you cut through the noise and focus on what matters most.
You’re an agency leader that needs to…
Stand out in a crowded market. Sometimes it takes an outside perspective to align around a USP that’s actually unique
Win new business. Refine your approach to pitching and help the entire team uncover opportunities for organic growth.
Create work that speaks for itself. Elevate your briefs and your creative process.
Upskill your team. Provide the training, methodologies and tools they need to become proficient marketers and drive your business forward.
Be a strategic sounding board to your clients. Offer senior level perspective and guidance in collaboration with your team.
Sound like anyone you know?
How we can help.
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Your business’ success is dependent on the focus, resonance and consistency of your brand, and the buy-in from your team. We help you create a foundation that drives focus, fosters connection, and supports sustainable growth.
Discovery & Assessment: Gain clarity with a comprehensive review and distillation of your brand situation, ideal customer insights, and competitive landscape.
Brand Architecture Development: Align on the core of your brand, including positioning & USP, purpose, promise, and a clear story that everyone can own.
Marketing Strategy Development: Build a strategic roadmap with prioritized objectives, clear strategies, and an actionable plan tailored to your audience’s journey and rooted in behavioral science.
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A great game plan can still fall short without the right players on the field. We bring to the table some of the best talent in the industry, matching experts to tasks, to deliver what you need, when you need it; a bespoke project team, minus the extra overhead.
Upgraded or revamped marketing assets: Whether it’s a website or landing page refresh, a sales deck, CRM execution or your social media presence, we create and deliver connected experiences from concept through implementation.
Tailored Campaign Execution: We work with a collective of creative and executional specialists to create impactful campaigns, including creative ideation, copywriting, design and multichannel campaign management.
Health and Wellness Expertise: With over 20 years in healthcare marketing, we understand nuances across audience groups, and how to navigate the regulatory landscape with an eye toward compliance and creative impact.
Specialized agency partnerships: From media to PR, UX and programming, digital production, and experiential, we collaborate with independent specialized agencies across the spectrum as needs arise.
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Ensuring your team is empowered to deliver is no easy task. With over 20 years of facilitation, training, and coaching certification, we can help your team upskill across the marketing and communications spectrum.
Workshops & Facilitation: From brand planning to prioritizing to ensuring team alignment and sparking innovation, we leverage behavioral science and principles of improv to foster inclusive, collaborative and productive sessions.
Practical Marketing Training: We’ve honed training programs and interactive content geared toward marketing fundamentals, integrated comms planning, elevating briefs and guiding the creative process, modern media and marketing measurement, driving business growth and more.
One-on-One Coaching: Receive tailored advisory support to strengthen leadership, client management, and strategic decision-making.
What’s Sephrina all about?
Sephrina lives and breathes brand strategy. Founded by Jonathan Cogan, an agency leader, brand strategist, marketing consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally.
With a speciality in brand development across sectors including pharma, health tech, consumer health, personal care, and CPG, Sephrina embraces the challenges and constraints of unique industries to deliver exceptional approaches and activations that the entire team can take ownership of. Our strategy-led collective is committed to delivering bespoke marketing services – what you need, only when you need it – that drive your business forward.
